Her content blends the traditional hair tutorials with the growing beauty ASMR space, with videos that show off her silky long hair. Hair blogger Nerija has grown her TikTok following to roughly 140,000 with her hair tutorials that focus on specific hair care issues like using silicones on the hair, reducing hair brushing and tips to avoid hair breakage. ♬ Eenie Meenie (Radio Version) – Sean Kingston & Justin Bieber you taking care of your scalp? Favorite products linked below! #hairtok #scalphealth #hairgrowth November 6, 2020, 8:13 AM Recently a TikTok trend went viral showing that there could be a way to pull back long hair into a ponytail without a hair elastic or headband. The hair influencer has caught the eye of several brands for partnerships, including Nutrafol, Design Me Hair and Beachwaver Co. Kincade has a series of videos documenting her own journey with hair loss and the steps she’s taken to regrow her hair. While her frequent hair videos - particularly those on claw clip hairstyles - have made an impression on her roughly 146,000 TikTok followers, her videos on hair loss have arguably resonated the most. Elissa who is talking again □ drop your questions and I’ll answer as many as I can! ✂️✨ #hair #hairloss #hairtokĮlissa Kincade has been steadily growing her platform in the #HairTok space, producing tutorials on topics like how to use hair rollers, how to use hair oil and how to protect your hair overnight. Sorrells’ videos add an educational layer to the standard hair tutorial, with content focusing on specific topics like smoothing versus brushing when styling curls or the difference between hydration and moisturizing. While the influencer has a smaller following of roughly 22,000 on TikTok, many of her videos have earned hundreds of thousands - and sometimes millions - of views thanks to her step-by-step and thorough tutorials. ![]() ♬ FEEL THE GROOVE – Queens Road, Fabian GraetzĬaLynna Sorrells is another budding influencer within the #HairTok space focusing on natural and curly hair. CaLynna 3 Step Wash Day Routine #type3curls #type4ahair #naturalhairtok #naturalhairvids #naturalhairtips #washdaytips #curlyhairvideos She’s also partnered with brands like Olaplex, Coco & Eve, Matrix and K18. While she most frequently posts about her curls, her video using the bestselling Revlon hot air brush was one of her most popular, garnering 2.7 million views.Ĭhappelle tests out a range of hair brands in her videos, including Pattern Beauty, Shea Moisture, Tgin and others. ![]() Chappelle has been growing her follower base with her videos showing how she maintains her curls, what products she’s using and the various ways she styles her hair. Faith vs mousse wash n go #curlyhair #washngoĬurly hair tutorials are one of the popular facets within #HairTok, and influencer Faith Chappelle is one of the emerging influencers in the space. Most recently, Hawkins has been making Y2K and ’90s-inspired hair videos, such as using a hair gems tool from 2004 or hot rollers from 1990 or a Pamela Anderson-inspired messy updo hair tutorial. Hawkins’ TikToks have become increasingly popular on the app thanks to his videos that merge trendy hair tutorials with comedy, as well as his colorful assortment of wigs. Clayton these y2k hair trends are kind of slay □ #WomenOwnedBusiness #SeeHerGreatness #y2khair #hairjewels #vintagehair #hairstylist #VenmoSpringBreak #hairhacksĬlayton Hawkins has already established himself as a go-to celebrity hairstylist - working with the likes of Olivia Rodrigo, Elizabeth Olsen and Dove Cameron, among others - but the budding #HairTok influencer is also making a name for himself on TikTok with a growing following of more than 26,000. Looks like this hair hack might only work for very specific hair types.Here, WWD looks at some of the emerging #HairTok influencers to follow. Holly Wang, who has naturally straight hair that she describes as “slippery,” says, "the final look didn’t last longer than three seconds because I couldn’t hold it tight, at all". Alex Lasker, who has very thick and wavy hair, says, "I tried the hack and it very tepidly worked". Jamé Jackson, who has thick, blonde locs, says, "when you are working with thickness, texture and a lot of volume … Baby, good luck". Lisa Azcona, who has naturally curly hair that’s on the thinner side, says, "my hair is too thin when it’s straight, so the knots just fell apart and came undone". Julia Webb, who has slightly wavy and thick hair, says, "this ponytail would just not hold for me". We asked editors at In The Know with different hair lengths, textures and thickness to tell us whether this hack really works. ![]() Recently a TikTok trend went viral showing that there could be a way to pull back long hair into a ponytail without a hair elastic or headband.
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